In my first four year career at BuzzFeed, I held three different roles:

I started with a focus on creating proposals around custom content for CPG clients, helping large brands like L’Oreal determine how to extend their brand’s voices to native advertising. I then went on to develop new ad products to keep BuzzFeed’s innovation fresh and attractive to global brands.

Finally, I had the opportunity to develop a new non-ad revenue stream focused on commerce; the key driver being affiliate commerce. I led relationships with our affiliate partners (mainly Skimlinks and Amazon), managed an editorial team of 10+ by providing data and insights to optimize the earnings of each piece of content, and tested out new ways to capture BuzzFeed’s shopping audience. This strategy has continued to grow and be a stable source of incremental revenue for the media company, and it also informs the decisions coming out of BuzzFeed Product Labs.

In 2023, I was brought bacek to advise on a new e-commerce storefront between BuzzFeed’s Goodful brand and Target. On this project, I led cross-functional
alignment across editorial, affiliate, and licensing to get it to launch. This included shaping full-funnel strategy for the in-store launch, bridging digital and retail with cohesive go-to-market plan with spend exceeding $4M.