In my four year career at BuzzFeed, I held three different roles.
I started with a focus on creating proposals around custom content for CPG clients, helping large brands like L’Oreal determine how to extend their brand’s voices to native advertising. I then went on to develop new ad products to keep BuzzFeed’s innovation fresh and attractive to global brands.
Finally, I had the opportunity to develop a new non-ad revenue stream focused on commerce; the key driver being affiliate commerce. I led relationships with our affiliate partners, managed an editorial team by providing data and insights to optimize the earnings of each piece of content, and tested out new ways to capture BuzzFeed’s shopping audience. This strategy has continued to grow and be a stable source of incremental revenue for the media company, and it also informs the decisions coming out of BuzzFeed Product Lab.