Alima Pure creates luxury, natural, cruelty-free makeup, and is sold direct-to-consumer as well as in retail stores globally. 

I managed Alima Pure’s social and partnership strategy to grow the brand locally and globally through collaborations and content production. 

Under my leadership, the brand saw a 200% increase in monthly Instagram follower growth, plus a 30% increase in total followers. Overall reach across social platforms went up 16X in the matter of one year.