FLOWER CO. sells the best weed for the lowest prices in California.
As Senior Lifecycle Marketing Manager, I worked to retain our current customers through limited marketing tools (due to federal regulations). I developed all customer-facing communications and messaging, from our entire email strategy to our customer experience responses. Through email specifically, FLOWER CO. increased open, click, and conversion rates by over 3X, and all traffic coming from our marketing emails converted 2x better than any other traffic source with a higher AOV and retention rate.