Favour is a functional chewing gum powered by higher-bioavailability CBD, created to make you feel good. Chewing a piece a day for just 10 minutes ensures not only minty fresh breath, but a consistently precise dose of CBD, every single time. 

I led migration of Favour’s email from Drip to Klaviyo, piloting new sign-up tools, welcome flows, campaign concepts, and launching a new flavor.