Physique 57

Physique 57 is a proprietary + proven barre-based workout with intervals designed to rapidly transform your body.

When in-studio workouts became a COVID no-go, my focus is to increase the Physique 57’s digital subscription base for video-on-demand, live content, and online communities through strategic partnerships, affiliate marketing, and thoughtful alignment to extend the reach of the global brand beyond their in-person studios. I quickly implemented an affiliate program to amplify exisiting press and kicked off partnerships with brands like Ladies Get Paid, Alala, Sakara Life, Supergoop, Well + Good, & Goop.