Pineapple Collaborative is a community and media platform collecting food-loving women all over the world. I built their email growth strategy to amplify the brand’s mission and reach through their highest performing platform. Based upon a performance analysis, I put together a plan to improve KPIs, optimize their huge library of content, better serve and scale the size of their audience, track and utilize data, plus grow the email arm of their business as fast as the brand is growing.
In the matter of a few months, open rate quickly increased by 66% and CTR increased by 887%. Their email subscribers list increased by 50% in 6 months, and has continued to grow after the project wrapped due to my strategies put into action.