Quay Australia

Quay Australia is an Australian-based, trendsetting sunglasses brand with the majority of traction coming through influencer partnerships.

Affiliate marketing is a key driver for global sales, and I led the management and strategy of this program. I focused on thinking beyond discount-driven partners by developing a scalable outreach strategy while developing relationships with content and style partners. In 2018, Quay saw a 140% lift in revenue, 200% increase in clicks, and a 20% increase in conversion rate through our work together.